This holiday season, the City of Coral Gables is launching the Miracle Mile Holiday Pop-up Pilot Program to bring new energy to the 300 block of Miracle Mile. Small, local retailers will have the opportunity to set up temporary storefront pop-ups on the sidewalk in front of vacant spaces, creating a lively, festive experience for shoppers while supporting our business community. 

Program Overview

The Small Business Pop-up Pilot Program allows qualified businesses to create short-term, outdoor retail displays along the 300 block of Miracle Mile. This initiative:

• Prioritizes Coral Gables-based retail businesses
• Encourages “shop local” behavior during the holidays
• Helps fill visual gaps by activating areas in front of vacant storefronts
• Enhances the look, feel, and energy of Miracle Mile for residents and visitors 

Application & Approval Process

1. Complete the application and include a sketch or photo of the proposed setup
2. Submit to business@coralgables.com
3. Applications will be reviewed by the City’s Economic Development team and the Special Events Committee.
4. Once vendors receive the necessary approvals and submit the applicable fee, businesses will:
   1. Receive a location assignment
   2. Be invoiced for the seasonal fee

Spaces are limited, and selection will be based on eligibility, merchandising mix, and space availability.

Rules and Logistics

Who is Eligible to Participate? 

Priority will be given to: 

1. Retail businesses located on the 0, 100, and 200 blocks of Miracle Mile
2. Brick-and-mortar retail businesses already operating within Coral Gables
3. Additional retail, art, and maker vendors may be considered based on space availability.

Please note:

• Food vendors are not allowed
• Sales of age-restricted items are not permitted
• Non-retail businesses are not eligible for this program

Pop-up Display Requirements

To maintain a clean, safe, and cohesive streetscape, all pop-ups must follow these display guidelines: 

• No tents or canopy structures
• No electrical hookups or generators
• No large banners, flags, or sandwich boards
• No amplified sound or music

Displays should be freestanding, compact, and professionally presented, such as:

• Folding tables with fitted tablecloths
• Rolling racks or display carts
• Branded pop-up carts or kiosks
• Lighting, if used, must be battery-powered
• Only soft, ambient lighting is allowed (no spotlights)

Footprint & Safety

• Each vendor will be assigned a 10' x 10' area
• All merchandise must fit within the approved footprint
• Displays cannot block the sidewalk, building entrances, or doorways
• A minimum 6-foot clear pedestrian walkway must be maintained at all times
• The city will assign specific locations based on:
  • Type of merchandise
  • Overall mix and space availability

Setup & Breakdown

• Setup may begin up to 1 hour before opening
• Breakdown must be completed within 1 hour after closing
• Vendors are responsible for their own setup, staffing, and operations

Operating Hours

Standard operating hours for the Miracle Mile Pop-up Program are:

Friday, 4-8 p.m.
Saturday, 4-8 p.m.

Fee Structure

Flat seasonal rate: 

• $250 per month
• $200 per month (25% discounted rate for existing businesses on Miracle Mile)

Additional details:

• Fees are non-refundable, unless the city cancels the program
• Fees cover:
  • Use of public space
  • Program administration
  • Monitoring and compliance
• Businesses must comply with all display guidelines; non-compliance may result in removal from the program and forfeiture of fees