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Retail Development Workshops

COVID-RELATED EFFORTS

COVID - Social Media Advertising Follow Up Forum

On July 10th, the City of Coral Gables hosted a special webinar for businesses on how to advertise on social media. Watch the webinar below to see a step by step process on how to use social media advertising dollars during the pandemic to drive online traffic to your business.

Click here to view the video.

COVID - BUSINESS RECOVERY WORKSHOP #2

The second part of the Business Recovery Webinar is focused on the business of being in business. We will have tips and tools on understanding merchandising with a focus on marketing. The City of Coral Gables is announcing a special Social Media Grant opportunity for Coral Gables restaurants, retailers and cultural organizations. The City will provide businesses micro grants for social media promotion.

Click here for the grant application.

The Coral Gables Chamber of Commerce also has a special offer for businesses awarded the micro grants:

  1. Three month Chamber membership to grantees (value of $100)
  2. Added “bonus” month of $100 in FB/IG/Social Media advertising dollars for CURRENT Chamber members ($100)
  3. Featurette on our CGCC Instagram page “stories” in curation with our social media team (via the share function or special promotion opportunity)

  

COVID - BUSINESS RECOVERY WORKSHOP #1

The Economic Development Department, in collaboration with the Business Improvement District and the Chamber of Commerce, held a webinar on May 27, 2020 aimed at helping businesses navigate through the COVID pandemic and into the new normal. The webinar was the first in a planned 3-part series. In the first webinar, a panel, made up of a retailer, restaurateur and marketing expert, came together to discuss the challenges, opportunities and ways that they have been able to keep up their operations during the crisis. 

Click here to view the video. 

MICROGRANT FOR THE HOLIDAYS

The City of Coral Gables announces the opportunity for Coral Gables businesses to apply for a micro-marketing retail grant. The City, in partnership with the Business Improvement District and the Coral Gables Chamber of Commerce, have joined together to  help retailers and restaurants located in Coral Gables implement the strategies proposed during the three-part Holiday Workshop Series. The purpose of the Grant Program is to help Coral Gables businesses increase sales through digital marketing, social media, and advertising. There are five (5) $1,000 grants available. In addition, all grant recipients will receive photography for use in their advertising campaigns, up to 5 images. Please email the application to the Economic Development Department, Francesca Valdes, fvaldes@coralgables.com.

Click here for grant application

STRATEGIZE FOR THE HOLIDAYS

Part 1: July 31, 2018 - Uncovering Your Customer: A Deep Dive into Demographics and Psychographics

PowerPoint Presentation

Handout 1: Experience Diagramming

Handout 2: Interviewing 

Handout 3: Personal Profile 

Handout 4: Project Planning 

Part 2: September 26, 2018 - REGISTER HERE

Part 3: November 7, 2018 

PREVIOUS WORKSHOPS

- Small Business Saturday Webinar - Full Presentation

- Digital Marketing & Social Media Workshop

- Digital Marketing & Social Media Workshop - Full Presentation

- Digital Marketing & Social Media Workshop - Handout

- Visual Merchandising Workshop - Handout