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Retail Development Workshops


The City of Coral Gables announces the opportunity for Coral Gables businesses to apply for a micro-marketing retail grant. The City, in partnership with the Business Improvement District and the Coral Gables Chamber of Commerce, have joined together to  help retailers and restaurants located in Coral Gables implement the strategies proposed during the three-part Holiday Workshop Series. The purpose of the Grant Program is to help Coral Gables businesses increase sales through digital marketing, social media, and advertising. There are five (5) $1,000 grants available. In addition, all grant recipients will receive photography for use in their advertising campaigns, up to 5 images. Please email the application to the Economic Development Department, Francesca Valdes,

Click here for grant application


Part 1: July 31, 2018 - Uncovering Your Customer: A Deep Dive into Demographics and Psychographics

PowerPoint Presentation

Handout 1: Experience Diagramming

Handout 2: Interviewing 

Handout 3: Personal Profile 

Handout 4: Project Planning 

Part 2: September 26, 2018 - REGISTER HERE

Part 3: November 7, 2018 


- Small Business Saturday Webinar - Full Presentation

- Digital Marketing & Social Media Workshop

- Digital Marketing & Social Media Workshop - Full Presentation

- Digital Marketing & Social Media Workshop - Handout

- Visual Merchandising Workshop - Handout